Author: Vanessa Munday
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Why Your Nonprofit’s Branding and Your Board Member’s Confusing Phone Settings Are the Same Problem
A group of seniors in Arizona successfully lobbied for a pickleball court by using clear communication and a Facebook group, despite limited resources. The key to their success lay in avoiding jargon and directly stating their needs. This principle applies to various areas, highlighting the importance of clarity in messaging…
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The First Five Things I Ask Before Building a Digital Marketing Strategy
The author emphasizes that posting content without a strategy is ineffective. To create a successful digital marketing strategy, five foundational questions must be addressed: identifying the audience, stating a clear mission, defining organizational goals, analyzing past efforts, and understanding success metrics. This groundwork prevents future complications.
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What Is a Brand Identity (And Why Your Business Card Isn’t Your Brand)
Many small business owners mistakenly equate their brand with single assets like business cards. Brand identity encompasses a cohesive system of visual, verbal, and experiential elements that reflects a business’s personality and values. Consistent branding builds trust, while inconsistency breeds doubt. Clarity about a brand’s essence is key for effective…
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Pause Then Share
Pause Then Share offers a free five-lesson digital literacy toolkit designed to improve online information navigation. Each 10-15 minute lesson covers crucial topics like identifying fake news, understanding emotional manipulation, verifying sources, and maintaining a positive digital reputation. Completing the course results in a certificate and practical reminders.
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